Generating Leads in Insurance with Facebook Ads

How are you planning on generating new insurance leads for the new year? While traditional forms of marketing are still being used more small businesses are turning to social media sites such as Facebook to continuing raising brand awareness.

Why should I create social ads?

Facebook continues to be the most widely used social media platform at 2.5 billion monthly users. Think about all of those users and quoting opportunities in your area you are missing out on. Ads have a powerful impact on people’s buying decisions, as many as 50% of users click on an ad and it has influenced their buying decision. Here are a few reasons why Facebook ads should be part of your lead generation:
  • Cost-effective. Facebook ads are easier on ROI.
  • Audience insight. Get immediate insight on who is clicking on your ads.
  • Online traffic. With your ads, you can direct traffic to your website.
  • Split testing and targeting. Not sure which ad will do better? Not a problem. Try two different ads and see which one does better.
You don’t need to replace your whole marketing strategy with social media ads, it’s important to use multiple forms of marketing to create brand recognition. Check out this post on creating a hyperlocal marketing strategy and how you can use social ads to enhance your strategy!

Step 2: Using Custom Audiences

Creating a custom audience is a great way to generate leads because you are taking your list with email addresses uploading it to Facebook and then putting an ad in front of that audience that reinforces your insurance agency as an industry expert.

Step 3: Writing Your Ad

When it comes to writing your ad, how are you going to get insurance prospects to stop their scroll? Remember when you are creating your ad, it’s important to stand out and catch potential customer’s attention. Here are four tips to help you write your ad:
  • Audience. Use words that are specific to that audience and have to do with your ad.
  • Create tension. Remind the audience why you’re the insurance agent to go to. Try to either sympathize or empathize with the customer.
  • Give an answer. Don’t forget to answer the tension you’ve created.
  • Call to action. Make this something easy to do, such as visiting your website.
Don’t forget to put an image or short video with your ad! Ads that contain some type of graphic are 75%-90% more effective than ads with just text. Stop missing out on the conversation and start being part of the conversation today! Start generating leads in insurance with Cole X-Dates, a prospecting platform for insurance agents.


For over 70 years, Cole Information has been helping insurance agents connect with prospects. Start creating more quoting opportunities today with Cole X-Dates.

3 Tips for Creating Strong Insurance Leads

As an insurance agent, generating strong insurance leads and keep your insurance agency competitive is vital. There’s nothing more frustrating than getting the same insurance leads as a competitive agency, right? Here are three tips to help you start creating strong insurance leads.

Tip 1: Identify your prospective customer

Before you start connecting with prospective customers, it is time to evaluate your ideal prospect. So how do you do that? Analyze. Look at your policyholders from the past year. Do you notice any trends? Be on the lookout for: – Demographics. Such as life events or age. – Area. See if there is a pattern of where your policyholders live. By identifying your place in the market, your reach will go much farther and you will be able to generate more meaningful insurance leads.

Tip 2: Think Hyperlocal

Once you’ve identified your ideal prospect, it’s time to start thinking hyperlocal. Hyperlocal marketing is a strategy that focuses on a targeted audience within a local area, such as a neighborhood or zip code. So taking your ideal prospect and identifying where they live and common traits that make sense for your business plan can help you develop a hyperlocal marketing plan. By marketing to a specific demographic or localized area based on trigger events such as expiring policies you can drive name recognition and let prospects know you are the go-to insurance agent in the neighborhood that can provide them with a competitive quote. Here are three tips to help you develop a hyperlocal marketing plan:
  1. Mail: create a flyer that has content specific to the needs of the area you are targeting.
  2. Outbound calling: follow up the direct mail piece with a quick 10-minute phone call. During this call asking if you can provide a potential with a competitive quote.
  3. Email: drop an email asking if there are any additional questions you can answer and make the ask for an appointment.
  4. Social media ads: take the same list your calling and emailing and throw a customized Facebook ad in front of them.
Prospecting and lead generation can be a challenge even for the most experienced insurance agents, but by thinking hyperlocal you can focus on the leads you can reach and feel less overwhelmed.

Tip 3: Follow up with insurance leads

While it’s important to give a potential client time to think about the quote or switching policies, following up is something that can help a client know you’re serious about helping them. Try creating a schedule that allows you to have dedicated time to following up with leads. Check out our guide on How to Schedule Your Day and Grow Your Prospects. You can get started by:
  • Setting aside one to two hours a week in your schedule that is dedicated specifically to following up on leads.
  • Take effective notes so when you follow up, you can remember the conversation and any key points.
  • Ask questions. Once you are able to establish a meeting or create a quote ask questions so you can get to know the needs of potential clients.

What is Cole X-Dates?

At Cole, we understand that it can be difficult to reach new customers at the right time.  Cole X-Dates is a proven prospecting platform that helps insurance agents increase their contact rates and create meaningful insurance leads with more than 250 data points.


For over 70 years, Cole Information has been helping insurance agents connect with prospects. Start creating more quoting opportunities today with Cole X-Dates.