Prospecting. It can be challenging to achieve, but is necessary. Your time is valuable, and creating custom audiences in Facebook can help make prospecting easier. Real Estate agents are reaching specific audiences on Facebook to maximize their ROI by prospecting qualified sellers, and Cole Realty Resource can help you! Creating a custom audience on Facebook has two significant benefits:
- Facebook locates your prospects’ profiles by email address or phone number and looks at your customers’ demographics.
- Facebook uses those data points to look for people who have similar demographics to your customers.
- Log into Cole Realty Resource and create a list based on particular data selections.
- Copy and paste the emails and cell phones into your Facebook campaign.
- Target specific individuals with you “Just Sold in the Neighborhood” Facebook ad.