Generate More Than Just Likes

Prospecting. It can be challenging to achieve, but is necessary. Your time is valuable, and creating custom audiences in Facebook can help make prospecting easier. Real Estate agents are reaching specific audiences on Facebook to maximize their ROI by prospecting qualified sellers, and Cole Realty Resource can help you! Creating a custom audience on Facebook has two significant benefits:
  • Facebook locates your prospects’ profiles by email address or phone number and looks at your customers’ demographics.
  • Facebook uses those data points to look for people who have similar demographics to your customers.
This information gives you access to similar customers that will most likely buy from you. So how does Cole Realty Resource do this? We provide residence emails and phone numbers, so agents can specifically target Facebook profiles. Here are the steps to create a custom audience by a specific subdivision:
  1. Log into Cole Realty Resource and create a list based on particular data selections.
  2. Copy and paste the emails and cell phones into your Facebook campaign.
  3. Target specific individuals with you “Just Sold in the Neighborhood” Facebook ad.
Watch this video to see how our customers are using Cole Realty Resource to grow their prospecting efforts:

Warming the Neighborhood: A Step-by-Step Plan

Are you trying to create excitement around your new listing? Are you breaking into a new neighborhood or market?

Meet San Diego real estate agent Kyle Whissel. Whissel is the team leader of Whissel Realty Group, and shares his best methods for creating excitement around your listing.

For Whissel, it is essential to establish a connection with the neighbors and to learn as much information about the neighborhood as possible.

“The more work you put in, the more you will get out of the listing,” says Whissel.

Whissel puts a whole plan in action, starting with sending out 250-500 invitations in the neighborhood letting people know there is going to be a new listing and they have an exclusive sneak peek at it before the house opens to the public.

The second step is to door-knock and make sure that the neighbors received the invite, and give them another one of they need it.

The third step is to follow up and call, text or email the neighbors. The point of this is to follow up and create a verbal connections.

“They have seen the invite in their mailbox, social feed and seen it in searches, so now we are reminding them that the open house is coming up,” says Whissel.

The fourth step is the exclusive open house on Friday night for a couple of hours. When Whissel does this, he makes sure to have a theme to the open house- whether it is wine and cheese or a food truck stops by, he wants to entice people to stop by. Whissel has a public open house by Saturday, and follows up with the neighbors by Sundays to answer any questions they may have about the listing.

Whissel reminds us that it is not always about selling the listing, but creating connections with the neighbors, because this can lead to other sales or referrals.

The point is to talk to these people and get them on the phone,” says Whissel. “Who do they know that is looking to make a move in the neighborhood or do they need help finding a new home?”

Engaging a Neighborhood Without Cold Calling

Sounds too good to be true, right? Johnny Mo (John Moscillo) from Keller Williams had buyers looking in a specific neighborhood, but they weren’t ready to sell their house until they secured a house in their desired neighborhood. Johnny took matters into his own hands. With the help of Cole Realty Resource, he downloaded 500 homeowners in that area and got to work. Watch what methods Johnny used in order to close a double-sided transaction! 

Creating Excitement Around Open Houses

Will an Open House sell your listing? Probably not, but it can give you a reason to have meaningful conversations with neighbors who might want to sell in the near future. In this webinar, Tyler Steenken (Cole Realty Resource) sits down with Kyle Whissel (Whissel Realty Group) to discuss how he uses circle prospecting to create excitement around listings and drive hundreds of neighbors to an Open House. Want more information? Call 800-291-5965!

What is your PROSPECT IQ?

As a small business owner you want to be able to stand out among your competition, and prospecting can be tough. What you say to a potential customer can be the difference between getting the job and not. Do you have the most up-to-date and detailed information in order to have meaningful conversations when talking to a potential client? Is your Prospect IQ at peak performance?


Prospect IQ (PIQ) is the latest in Cole’s continuous product improvement effort. Prospect IQ isn’t just 250 new data elements, it is a mosaic of context overlaid on every household in America. PIQ consists of 5 “Packages” living within the premium data tab. Just like a tab, these 5 packages can be turned on or off individually. At a high level, here’s what is available:
  • Property: Subdivision, Square Footage, Year Built, Number of Beds & Baths
  • Financial: Income, Credit Score Indicator, Wealth Rating, Lender Name
  • Transportation: Make/Model/Year/VIN, Purchase Date
  • Family: Head of Household (M/F), Multiple Generation
  • Consumer Behavior: Interests, Hobbies, Online Shoppers
These are just a few of the data elements we have to offer! Call 800-800-3271 to find out how we can help increase your Prospect IQ!

Power Up Your Prospecting Strategy

Cole Information’s local focus and depth of data put real estate professionals where they want to be   If there’s anything better than selling a home, it’s picking up a listing five doors away before the ink has dried on the contract—and agents have a better shot at doing just that, thanks to the marriage of grassroots data and hyper-local marketing technology. Enter Cole Information, a proven leader in marketing solutions, whose innovative Realty Resource service gives busy agents instant access to the names and contact information of the homeowners they most want to reach. “We’re here to help agents amp up the power of their Just Listed and Just Sold campaigns,” says Cole Information CEO Jim Eggleston, the force behind Realty Resource. “Waiting for referrals is just too slow. The rainmakers in this business don’t wait for clients to come to them. Our product helps get your name out quickly, positioning you as the local real estate expert. It can literally help you sell the neighborhood.” Armed with a valued mix of current contact data and local market experience, Eggleston notes that agents can provide neighbors of a Just Sold residence with a thoughtful, detailed analysis of current market activity, buyer interest, and smart pricing strategies, establishing themselves as the agent to keep in mind. Prospecting strategies don’t stop there. Cole’s Google® map applications, developed specifically for real estate professionals, enable agents to target a specific street or get a bird’s eye view of any neighborhood they’re interested in farming, along with the ownership details they need to start generating listings. Additionally, with a large percentage of the population still renting, the Realty Resource search engine can help agents generate potential homebuyer leads by browsing the market and collecting data on renters they can contact. “We didn’t just dream up these kinds of applications,” says Eggleston. “We went to the agent community and asked them what was missing in their prospecting toolkit, then put our minds to creating the means to those ends.” Collecting information used by sales professionals is not new for Cole Information. Founded in 1947 by entrepreneur Jack Cole, the Omaha, Neb.-based company launched the Cole Directory, a revolutionary reverse directory product that made it possible to locate and market to specific individuals. But by 2003, database technology was fast making print directories obsolete. Eggleston and his partners bought the failing company with the express purpose of moving its vast stores of collated contact information into the 21st century. “We did that by seamlessly integrating our information with online technology that makes the data actionable—and invaluable—to real estate professionals, creating instantly accessible marketing databases tailored to the user’s specific needs,” says Eggleston. Don Bass, associate broker with Bellabay Realty in Grand Rapids, Mich., has been a Premier subscriber since 2014. “I can tell you it works for me,” he says. “In my experience, Cole Realty Resource has the best, most accurate, most accessible contact data, including cells and emails, in the industry.” The company has grown exponentially, today serving more than 33,000 agent subscribers and brokers, many of whom, Eggleston notes, use the Realty Resource product as a recruiting tool by providing their agents with free access to the prospecting data. The flat-rate yearly subscription provides unlimited access to the data, giving agents the confidence they need to optimize their prospecting strategies by providing timely and useful information to targeted homeowners. “The fact is, there are other companies out there selling marketing lists. But we’re the only one with the power to help agents define precisely who they want to market to and where—right down to zip code, neighborhood and house,” says Eggleston. “We don’t sell leads,” emphasizes Eggleston. “We aren’t a lead producer or appointment setter. Cole Realty Resource is a hyper-local marketing service that empowers agents, teams and brokers to pinpoint target areas and take their marketing skills to the next level.”

The Social Circle Myth

Many wedding planners start out with the most obvious gig: their own wedding.  A bride spends months orchestrating the largest, most expensive event she has ever managed, and after it is all over, she has these skills she never had before.  She reaches out to friends and family to plan birthday parties, graduation open houses, and then weddings. All of a sudden, she has a growing small business. For many of us in the real estate community, our journey started similarly: selling Grandma’s house, helping mom and dad relocate to a retirement community, or protecting an aunt or uncle’s property investment.  It’s close and personal, but it gives you the bug. Then come the classes, the tests, and the license.  Like that, you’re a shiny new real estate agent. Unfortunately, the reality is that 87% of new agents fail in the first five years. They hound their friends on Facebook.  They hand out business cards at baby showers and weddings, but business is slow if it comes in at all. Let’s face it: your social circle might be big enough to sell makeup, shampoo, or essential oils that all run out in a month or two, but it’s not big enough to keep a steady stream of home sales coming your way.  People are staying in their homes longer than they used to, almost 9 years according to recent data, so you’d need hundreds or thousands of friends to survive off of your social circle’s sales alone. So how do you break outside of your social circle?


Don’t let all the research you just did on a neighborhood go to waste just because the sale is complete.  Use that data to let neighbors know what houses in their neighborhood are going for. Look up the neighbors of your most recent seller, and let them know how you can help them! Or if you have trouble finding inventory for your buyers in a popular neighborhood, reach out to that neighborhood and surrounding areas to let them know people are looking. Using cell phone and email data, also available from Cole, you can plug that info into Facebook or programs such as Sly Dial to let those neighbors get to know you. Social circles are good for trying to get rid of an old couch or selling nutritional supplements, but they’re too small to pin your real estate career hopes on.  Start prospecting today and make your whole city your circle! 1 2

Generate Your Own Leads with Cole Realty Resource

So you’re a real estate agent trying to figure out how to generate your own leads? It can be frustrating when you’re buying leads and you are a second too late because another agent already called the lead. Buying leads through traditional means is expensive and is hard on your ROI. Brokerages and agents are reinvesting in their local markets.  By using Cole Realty Resource agents can build a thriving real estate business through smart prospecting and enhancing engagement.

Real Estate Prospecting

The concept of proactively reaching out to prospects still holds true today. Did you know your next customer most likely lives down the street from your last listing? And if you’re not generating your own leads you may not be aware of what’s going on around your listing.

How Cole Can Help

Cole Realty Resource’s technology platform can provide brokers and agents with the data that is necessary to grow their sphere of influence and create new, high-quality leads. Boost your prospecting at a fraction of traditional costs with Cole Realty Resource! Ready to get started? Call 800-800-3271 or click here to learn more.