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It’s Time to Grow Your Facebook Strategy

By Sarah Elfering

Have you been posting a lot of content on Facebook, but you’re not getting the results you were hoping for? Now is the time to start thinking about how to expand your strategy! Move beyond your followers and likes and start staying top-of-mind when customers are ready to list. Here are a few tips to help you get started!

Tip #1: Enhance Your Social Media Presence

While traditional forms of marketing such as flyers and billboards are still being used, more and more agents are turning to social media to enhance their marketing strategy. Facebook continues to be the most widely used social media platform at 2.5 billion monthly users. With so many users on Facebook, it is important to start incorporating social media ads into your marketing strategy.

Still not convinced social media is the way to go. Ads do have a powerful impact on people’s buying decisions, as many as 51% of users click on an ad and it has influenced their buying decision.

Here are a few reasons why Facebook ads should be part of your lead generation.

  • Cost-Effective. Facebook ads are easier on ROI
  • Audience insight. Get immediate insight on who is clicking on your ads.
  • Online traffic. With your ads, you can direct traffic to your website.
  • Split testing and targeting. Try two different ads and see which one does better.

Tip #2: Get Custom on Facebook

Once you have started running ads, it’s time to start learning who your ideal audience is. One way to do this is by creating a custom audience. By doing this your taking information about your ideal audience and creating ads that target a more specific group of people.

Tip #3: Writing Your Ad

Now it comes down to writing your ad. With so much on Facebook, it’s important to stop and think, how are you going to get a person to stop their scroll and look at your ad?  It can be an information overload, so trying to keep your ad simple and be personal.

Here are four tips for when you write your ad:
#1. Audience. Use words that tie into your audience. Keep your ad copy short and simple.
#2. Create Tension. Try to sympathize or empathize with your audience.
#3. Give an Answer. Answer the tension by saying you can help with their problem.
#4. Create a Call to Action. Make this something easy to accomplish.

Don’t forget to put an image or video with your ad to make it more appealing. If there is some type of graphic you will be 75%-90% more effective.

Remember your first ad isn’t going to be perfect and your ads are going to be constantly changing. Take your time and make adjustments and soon enough you’ll be on your way to creating an amazing social media strategy!

Are you ready to enhance your strategy? Find out how Cole Realty Resource can help you! Call 800-800-3271 or click here to learn more!

Questions?