Summer. It’s hard not to think about sitting by the pool or vacation, especially when everyone is doing those things. One thing that is not on everyone’s mind is prospecting. While everyone is sitting by the pool or on vacation, why should the prospecting stop? Don’t fall into a prospecting slump and stop during the summer. Prospecting during the summer can have the following benefits:
- People are home more often. During the summer people’s work schedules vary and some are home and easier to reach.
- Home improvement. People are making improvements to their homes whether it’s painting or changing the landscaping. Showing someone how their home improvement can help the price of their home, can entice them to sell with you.
- Set aside at least one to two hours a week in your schedule to call prospects and follow up with them. It is important to talk to people you haven’t met before. It is also just as important to follow up. Did you make a call with a potential prospects that said call me back in a couple of months? Give them a call, they may be ready to list with you.
- Ask questions that allow you to get to know your prospect and see if there are possible buying or selling signs. What do you or don’t you like about this neighborhood? How long are you planning on staying at your house?
- Take notes. Doing this allows you to have an effective follow up call and build that relationship.