Create Facebook Custom Audiences

Prospecting. It can be challenging to achieve, but  it is necessary. Your time is valuable, and creating custom audiences in Facebook can help make prospecting easier. Insurance agents are reaching specific audiences in Facebook to maximize their ROI by prospecting qualified sellers, and Cole X-Dates can help you! Creating a custom audience in Facebook has two significant benefits:
  • Facebook locates your prospects’ profiles by email address or phone number and looks at your customers’ demographics.
  • Facebook uses those data points to look for people who have similar demographics to your customers.
This information gives you access to similar customers that will most likely buy from you. So how does Cole X-Dates do this? We provide residence emails and phone numbers, so you can specifically target Facebook profiles. Here are the steps to create a custom audience by a specific subdivision:
  1. Log into Cole X-Dates and create a list based on particular data selections.
  2. Copy and paste the emails and cell phones into your Facebook campaign.
  3. Target specific individuals in the Facebook ad.
Watch this video to see how our customers are using Cole Neighborhoods to grow their prospecting efforts:

Use Facebook To Generate More Than Likes

Prospecting. It can be challenging at achieve, but it necessary. Your time is valuable, and creating custom audiences in Facebook can help make prospecting easier. People  are reaching specific audiences in Facebook to maximize their ROI by prospecting qualified sellers, and Cole Neighborhoods can help you! Creating a custom audience in Facebook has two significant benefits:
  • Facebook locates your prospects’ profiles by email address or phone number and looks at your customers’ demographics.
  • Facebook uses those data points to look for people who have similar demographics to your customers.
This information gives you access to similar customers that will most likely buy from you. So how does Cole Neighborhoods do this?  We provide residence emails and phone numbers, so you can specifically target Facebook profiles. Here are the steps to create a custom audience by a specific subdivision:
  1. Log into Cole Realty Resource and create a list based on particular data selections.
  2. Copy and paste the emails and cell phones into your Facebook campaign.
  3. Target specific individuals in the Facebook ad.
Watch this video to see how our customers are using Cole Neighborhoods to grow their prospecting efforts:

Generate More Than Just Likes

Prospecting. It can be challenging to achieve, but is necessary. Your time is valuable, and creating custom audiences in Facebook can help make prospecting easier. Real Estate agents are reaching specific audiences on Facebook to maximize their ROI by prospecting qualified sellers, and Cole Realty Resource can help you! Creating a custom audience on Facebook has two significant benefits:
  • Facebook locates your prospects’ profiles by email address or phone number and looks at your customers’ demographics.
  • Facebook uses those data points to look for people who have similar demographics to your customers.
This information gives you access to similar customers that will most likely buy from you. So how does Cole Realty Resource do this? We provide residence emails and phone numbers, so agents can specifically target Facebook profiles. Here are the steps to create a custom audience by a specific subdivision:
  1. Log into Cole Realty Resource and create a list based on particular data selections.
  2. Copy and paste the emails and cell phones into your Facebook campaign.
  3. Target specific individuals with you “Just Sold in the Neighborhood” Facebook ad.
Watch this video to see how our customers are using Cole Realty Resource to grow their prospecting efforts:

Warming the Neighborhood: A Step-by-Step Plan

Are you trying to create excitement around your new listing? Are you breaking into a new neighborhood or market?

Meet San Diego real estate agent Kyle Whissel. Whissel is the team leader of Whissel Realty Group, and shares his best methods for creating excitement around your listing.

For Whissel, it is essential to establish a connection with the neighbors and to learn as much information about the neighborhood as possible.

“The more work you put in, the more you will get out of the listing,” says Whissel.

Whissel puts a whole plan in action, starting with sending out 250-500 invitations in the neighborhood letting people know there is going to be a new listing and they have an exclusive sneak peek at it before the house opens to the public.

The second step is to door-knock and make sure that the neighbors received the invite, and give them another one of they need it.

The third step is to follow up and call, text or email the neighbors. The point of this is to follow up and create a verbal connections.

“They have seen the invite in their mailbox, social feed and seen it in searches, so now we are reminding them that the open house is coming up,” says Whissel.

The fourth step is the exclusive open house on Friday night for a couple of hours. When Whissel does this, he makes sure to have a theme to the open house- whether it is wine and cheese or a food truck stops by, he wants to entice people to stop by. Whissel has a public open house by Saturday, and follows up with the neighbors by Sundays to answer any questions they may have about the listing.

Whissel reminds us that it is not always about selling the listing, but creating connections with the neighbors, because this can lead to other sales or referrals.

The point is to talk to these people and get them on the phone,” says Whissel. “Who do they know that is looking to make a move in the neighborhood or do they need help finding a new home?”