Favorite Uses of the Cole Directory
By Real Estate Agents

What's the Real Estate Professionals favorite feature of the Cole Directory? Answer: The cross-reference function – phone to address. Great for contacting people who are trying to sell their home without a realtor.

A homeowner runs an ad in the Sunday paper about their house:

1. Only the phone number is given – not the address.

2. The real estate agent can quickly look up the phone number and find the address.

3. Then they check the neighborhood, and see the homeowner isn't going to get as much as possible for their home.

4. The real estate agent calls and meets with the homeowner, who decides to list her house with the real estate agent.

5. The agent uses the Cole Directory to send postcards to neighbors, using address sequencing. One of them calls his cousin who is looking for a house.

6. The Cole Directory is a tool to triumph again! The homeowner makes the right amount of money. The cousin has a great house. The neighbor is just happy to help.

The real estate agent earns a commission. And the Cole Directory just keeps getting used!

Now available for your market!